The Ministry of Trade, Industry, and Energy and KOTRA (KOTRA) co-hosted the Korea Brand & Entertainment Expo 2023 (KBEE 2023) in Frankfurt, Germany, on the 29th (until the 30th, local time), in conjunction with other Korean government ministries and agencies. This is a Hallyu (Korean- wave) fair in Frankfurt, Germany, which aims to export the Korean Wave. It is the first Hallyu event conducted in Europe in ten years, since London in 2013, and has attracted the attention of K-pop and K-beauty fans in Germany.
Idol groups "KARD" (Card) and "STAYC" (StayC), who were appointed ambassadors for this year's Hallyu Expo, held fan signature events and celebratory performances at the opening on the 29th. Even before the doors opened, K-pop fans began to throng the Frankfurt Messe to see the two groups.
As one of the 25 chosen beauty brand companies, iUNIK received an invitation from KOTRA and had the chance to promote its name and goods to a sizable audience with a solo booth for two days. IUNIK received over 30 buyer meeting requests from European and international buyers, and its sales team held over 20 meetings over the course of two days.
And IUNIK's marketing team conducted a special lucky draw for on-site visitors, making their booth the busiest in the most popular booth. Numerous individuals gathered to astonish KOTRA and field officials, and even credible Korean media included news articles on IUNIK's growing popularity. In addition, the company was able to sell all products brought to the site in a single day.
The iUNIK sales and marketing team has completed its first business trip to Europe and will take part in additional exhibitions in European countries beginning with the upcoming event. Germany is one of the most important countries in economic and cultural exchanges in Europe, iUNIK CEO Michelle Kim said, "It was a honor to participate as a representative brand at the K-Culture Fair, which was held to commemorate the anniversary of diplomatic relations between the two countries. "We will actively work to expand and strengthen iUNIK's presence in more countries,"
iUNIK participated Korea Brand & Entertainment Expo 2023 (KBEE 2023) in Frankfurt, Germany
The Ministry of Trade, Industry, and Energy and KOTRA (KOTRA) co-hosted the Korea Brand & Entertainment Expo 2023 (KBEE 2023) in Frankfurt, Germany, on the 29th (until the 30th, local time), in conjunction with other Korean government ministries and agencies. This is a Hallyu (Korean- wave) fair in Frankfurt, Germany, which aims to export the Korean Wave. It is the first Hallyu event conducted in Europe in ten years, since London in 2013, and has attracted the attention of K-pop and K-beauty fans in Germany.
Idol groups "KARD" (Card) and "STAYC" (StayC), who were appointed ambassadors for this year's Hallyu Expo, held fan signature events and celebratory performances at the opening on the 29th. Even before the doors opened, K-pop fans began to throng the Frankfurt Messe to see the two groups.
As one of the 25 chosen beauty brand companies, iUNIK received an invitation from KOTRA and had the chance to promote its name and goods to a sizable audience with a solo booth for two days. IUNIK received over 30 buyer meeting requests from European and international buyers, and its sales team held over 20 meetings over the course of two days.
And IUNIK's marketing team conducted a special lucky draw for on-site visitors, making their booth the busiest in the most popular booth. Numerous individuals gathered to astonish KOTRA and field officials, and even credible Korean media included news articles on IUNIK's growing popularity. In addition, the company was able to sell all products brought to the site in a single day.
The iUNIK sales and marketing team has completed its first business trip to Europe and will take part in additional exhibitions in European countries beginning with the upcoming event. Germany is one of the most important countries in economic and cultural exchanges in Europe, iUNIK CEO Michelle Kim said, "It was a honor to participate as a representative brand at the K-Culture Fair, which was held to commemorate the anniversary of diplomatic relations between the two countries. "We will actively work to expand and strengthen iUNIK's presence in more countries,"
iUNIK participated Korea Brand & Entertainment Expo 2023 (KBEE 2023) in Frankfurt, Germany