Why EWG VERIFIED™?

EWG VERIFIED™ is a program run by one of the most influential non-profit environmental organizations in the US that certify safe cosmetics products. 

This program was designed to help customers buy safe cosmetic products.

EWG VERIFIED™ recognizes products that meet EWG's strictest standards for your health. 

This means none of EWG's chemicals of concern.

This means full transparency. 

This means a mark you can trust. It means EWG approved.

EWG's new mark tells you which products meet our strictest criteria.